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Request for Proposal (RFP): Promote Awareness and use of Zinc & ORS for the Treatment of Children Diarrheal Amongst Rural, Medical, Practitioners, Drug Stores and Mothers/Caregivers

Last Date: June 14, 2011

Request for Proposal (RFP) 

RFP #:                                    1060-02-004                       

Issued on:                               May 24, 2011  

For:                                         Promote Awareness and use of Zinc & ORS for the Treatment of Children Diarrheal Amongst Rural, Medical, Practitioners, Drug Stores and Mothers/Caregivers  

Period of Performance:        Jul 2011 to 30th June 2013 

Proposal Deadline:                Jun 14, 2011, at 5:00 pm in India



US Fund for UNICEF has tasked AED-ARTS, LLC, a subsidiary of the Academy for Educational Development (hereinafter referred to as "AED-ARTS"), in partnership with a consortium of organizations to implement ‘Diarrhea Alleviation Through Zinc and ORS Therapy (DAZT)’ project to reduce and rationally manage childhood diarrhea. DAZT reduce morbidity and mortality related to diarrheal disease among children under 5 years of age, through deployment of new and improved approaches to scale up Zinc and Oral Rehydration salts (ORS) for diarrhea treatment through both public and private sector channels in two states (Gujrat and Uttar Pradesh) in India. Ultimately this project aims to reduce the burden of diarrhea on child health and increase child survival in India, and contribute to improved child health outcomes and provide actionable information for diarrhea treatment and dehydration management efforts around the world. 

An important component of the project is to promote the use of Zinc tablets/syrup & ORS solution (Low-osmolarity ORS) as first line of treatment of childhood diarrhea. Extensive research conducted over the last several years in many countries including India has substantially demonstrated the usefulness of giving new Low Osmolarity ORS and Zinc as the first line treatment for childhood diarrhea. This treatment reduces stool output, frequency and duration and helps prevent morbidity and mortality due to diarrhea. The 10 - 14 day course of Zinc also helps in reducing the chances of diarrhea recurrence in the next 3 months. WHO and UNICEF have declared this to be the first line of treatment of childhood diarrhea, which has also been endorsed by IAP (Indian Academy of Pediatrics). Several Indian Pharmaceutical companies have introduced Zinc formulations which are being increasingly prescribed by pediatricians in mainly urban areas. 


The project goal is to ensure long-term sustainability of zinc treatment by expanding commercial production and usages of Zinc & ORS products in Uttar Pradesh and Gujrat. Diarrhea Alleviation Through Zinc and ORS Therapy (DAZT) was deliberately designed to engage the private sector in the development, marketing, sale, and local acceptance of Zinc & ORS treatment for diarrheal episodes. 

This RFP is to be carried out in Gujarat where the DAZT Project is being implemented among rural health care providers & mothers. 


The main purpose of this RFP is to increase awareness & usages of Zinc & ORS among Rural Health Care Providers & Mothers. The project will involve promoting interactions between multiple partners such as pharmaceutical manufacturers, NGOs, public health agencies and professional bodies like IAP, IMA, NIMA, UPCDA and others.  The project will work extensively with rural health care practitioners & drug stores to reinforce the introduction of new diarrhea treatment practices.

The major indicators of success of DAZT project will be

  • % Rural Health Care Providers sensitized to use ORS & Zinc Therapy for the treatment of childhood diarrhea through interpersonal communication.
  • 75% of the users gave a full course of zinc & ORS to their wards during and after an episode of diarrhea.
  • % of the caregivers/mothers aware and use of Zinc & ORS for the home based treatment of childhood diarrhea.
  • Develop a cost effective business models between NGOs and private sector leading to
    1. Increase knowledge and practice of rational diarrhea management among Rural Health Care Providers
    2. Creating business for long term partnership between NGO and private sector.

Project Area 

DAZT project will be implemented in 6 districts of Gujarat as mentioned below:

Patan, Surendranagar, Panchmahal, Sabarkantha, Banaskantha, and Dahod.


ARTS is requesting that interested agencies bid on the following Scope of Work to increase awareness & usages of Zinc & ORS among Rural Health Care Providers & Mothers.  

Scope of Work 

The bidders will submit proposals for the project implementation. The project funded by the subcontract will reach rural health Care providers, Caregivers, drug stores & households.

The proposal should describe in details the intervention Area, Project Model/Approach, Activity, M& E Plan and Manpower, expected outcome.  

DAZT will supervise the contractor throughout project to ensure technical adequacy of the work. This will involve the contractor seeking DAZT assistance during the formulation of project strategies, manpower selection etc. DAZT representative will be present during the project actives. The contractor will not make any changes in the approved the project without the written approval of DAZT India.  

The proposal should also include a capability statement that reflects experience carrying out similar project. It should include the curriculum vitae of the principal staff and roles of other staff that will work on the project, and identify the percentage of time each person will dedicate to the project. The selected proposal will be revised and finalized in collaboration with AED-ARTS.

For Complete RFP and submission details, click here


For Budget template, click here


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