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 Recruitment of Manager- Media / Awareness ("Programmatic Framework Project for Energy Efficiency in India")
 Bureau of Energy Efficiency (BEE)-World Bank-GEF

 Location: New Delhi
 Last Date: June 13, 2011

Recruitment of Manager- Media / Awareness for BEE-World Bank-GEF

"Programmatic Framework Project for Energy Efficiency in India" 


Project background: 

India has nearly three million small and medium enterprises (SMEs) which constitute more than 75 percent of the total number of industrial enterprises in the country. According to estimates by the Indian Institute of Foreign Trade, approximately 60 percent of the country’s GDP comes directly or indirectly from SMEs. The 2006 Integrated Energy Policy Report of the Planning Commission noted that lowering the energy intensity of GDP growth through higher energy efficiency is an important element for meeting India’s future energy challenges and ensuring its energy security. Currently, India consumes 0.16 kg of oil equivalent (kgoe) per dollar of GDP expressed in purchasing power parity terms, and its CO2 intensity per GDP (adjusted for PPP) has shown a slight decline over time. Numerous sector-specific studies have confirmed that energy intensity in industry can be further reduced with the widespread adoption of commercially available technologies to improve energy efficiency, producing significant aggregate impacts and global benefits from reduced emissions of Greenhouse Gases, and that there is an especially high unrealized potential for improvement in the Indian SME sector. 

To enhance synergies and improve effectiveness of the Global Environment Facility (GEF) portfolio of programs, the World Bank took the lead in working with the GOI, key Ministerial stakeholders, and GEF implementing agencies (UNDP, UNIDO) to develop a Programmatic Framework for Energy Efficiency (EE) in India, which defined a wide program of assistance for GEF support to the GOI under the current Resource Allocation Framework for India. This Programmatic Framework aims at increasing market penetration of energy efficient technologies in buildings, SMEs and railways through implementation of five distinct GEF projects, including this Financing EE at SMEs Project. The programmatic framework was approved by the GEF Council in 2008. 

The major part of roles and responsibilities relate to development and coordination with media agency for media and marketing outreach facility – so that it supports effective overall implementation of BEE-GEF-WB program. This position would report to the Knowledge Management Specialist (KMS) at the BEE PMU, and would coordinate with the BEE-GEF Project Management Unit (PMU) to provide oversight of media, knowledge management component and communication strategy for the BEE-GEF program and effectively support BEE’s larger national program and action plan on energy efficiency.  

In close coordination with the media agency, this position would also help establish a meaningful dialogue with the concerned stakeholders and would provide an opportunity to the BEE- PMU to effectively communicate program objectives to various stakeholders.  

Broad objectives for the position would include preparation of media plan and awareness program, national level marketing and awareness building activities, information dissemination through web based sources, establishment of hotline, information referral advice via the proposed hotline,  advertise in the electronic and newspaper media for awareness program, etc. 

The position would facilitate information and knowledge dissemination to effectively communicate the energy efficiency related messages and GEF project and program objectives.  

Key functions for the various components of the BEE-GEF Program would include the following; 

1. In coordination with Knowledge Management Specialist, develop and support implementation of marketing, communication and multi-media strategies for the GEF funded programs. 

2. Develop EoI, ToRs for media agency and supervise key deliverables of the BEE-GEF Program. 

3. Develop content for website, workshops and training programs to effectively disseminate GEF program objectives, key results and performance measures; 

4. Assist Knowledge Management Specialist in preparation of GEF reports, best practices, lessons learnt and program coordination activities with other key stakeholders; 

5. Coordinate development of outreach strategy and communication material to effectively enhance engagement with various international, national and industry stakeholders; 

6. Support updating of websites, intranet, databases and knowledge management systems; 

7. Facilitation of knowledge building and sharing for GEF program activities with key stakeholders such as industry, Ministries; Govt. agencies and development partner agencies; 

8. Facilitate development of GEF program awareness activities through energy efficiency messages, dissemination of information, organization of workshops, including briefing materials and press releases as per BEE’s mandate;  

9. Coordinate effective stakeholder communication as per the particular GEF program requirement; 

10. Coordinate maintenance of information database, photo and video libraries, and support linkages with other websites such that of BEE and MSME; 

11. Support implementation of website promotion strategy among steering committee members and external stakeholders; 

12. Assist in development of ‘HOT-LINE’ for effective communication and outreach in SMEs. 

13. Develop films through media agencies on case studies in SMEs and dissemination thereof. 

Essential Qualifications 

1. Current experience of working in energy and environment sector with particular focus on climate change, energy efficiency, GHG reduction strategies; 

2. Knowledge of how to present information to different set of audiences/general public, media; 

3. Experience of working with various development partner agencies including UN agencies; 

4. Hands-on project management related experience of working in/with central government, state government and local /industrial agencies; 

5. Hands-on experience of developing media and outreach activities, press releases, multi-stakeholder coordination; 

6. Post-graduate qualification in related field and minimum five years of program management experience; 

7. Very strong writing and communication skills. 

Desirable Qualifications 

1. Web based designing, and coordination of media outreach activities, developing press releases, information and awareness material, Hot-Line establishment; 

2. Knowledge of BEE and related GOI programs; 

3. Proven ability to effectively manage media and stakeholder relationships. 

The consultant will be paid a lump sum amount based on similar assignments of Government of India funded by multi-lateral agencies. No other sum, apart from the consultancy fee, will be payable. Travelling expenses on actual, based on rules and regulations of GOI/BEE will be admissible for tours authorized by the competent authority in BEE. 

Consultancy Arrangement 

The consultant will be paid a lump sum of Rs 80,000 per month with an annual increase, based upon performance, of 5%. The contract is for an initial period of 1yr extendable by a maximum of 2 years. The consultant will be provided all infrastructure and logistic support as per BEE rules. 

Application Process 

Applicants are requested to send their CV in English with indication of their e-mail and phone contacts to the address indicated below: 

The Secretary

Bureau of Energy Efficiency

4th Floor, Sewa Bhawan, R. K. Puram

New Delhi – 110 066. 

The last date for receipt of applications is 13th June 2011. It may be noted that due to volume of applications, only short listed candidates will be contacted. 


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