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 Terms of Reference for Technical Support for Capacity Building on ‘Developing Documentation, Presentation and Communication Skills’ (Engender)
 Plan India

 Last Date: May 23, 2010
 Email: (Reference:



Minimizing Gender Gap…

Through institution building, grassroots empowerment and broad based advocacy 

Technical Support for Capacity Building on ‘Developing Documentation, Presentation and Communication Skills’  

Terms of Reference

Section 1


Plan India is an international, humanitarian, child centred community development organization without religious, political or governmental affiliations. Plan India strives to achieve lasting improvements in the quality of life of deprived children in India through the implementation of child centred community development programs in India. Plan India seeks to deliver these programs primarily through partnerships with local Non-Governmental Organizations (NGOs).  

Plan programmes strives to address the issue of marginalization and have found gender based exclusion one of the leading factors  for impact not reaching to all and every of the Plan’s constituency. Plan and its Partners have also recognized the need to be gender focussed across all their programmes. Therefore, after internal deliberations Plan and its Partners have proposed to develop a long term integrated and comprehensive engendering programme.

Section 2






























Section 3














































Section 4



Plan’s rights-based CCCD (Child Centered Community Development)  approach is about ensuring that all rights-holders, in particularly children their families and communities, are able to access and enjoy all human rights and entitlements. However, at times the realization of various equally valid rights may create situations of conflicts between them. 

Efforts are, therefore, needed to understand the potential for conflict and assess the differential impacts on girls, boys, women and men; and develop strategies for resolving them so as not to undermine the core agenda of gender equality and non-discrimination. Hence, the CCCD approach needs to be supported with specific gender mainstreaming strategies[1].

Similarly, gender mainstreaming cannot replace the focus that may or should exist within programs and project activities on girls and women. The degree and intensity of which will depend on the specific needs and priorities. Therefore, all these approaches reinforce each other, and should be applied simultaneously.   

Various studies that Plan has undertaken to review Girls’ and Gender mainstreamed Projects, it has clearly shown that although Plan is increasingly supporting programming for gender equality, there is few documented evidences.   

It shows that results are being achieved but there is weak framework that facilitates the articulation of results, nor the monitoring or measuring of results that have been achieved.  

ENGENDERED: Goal of Gender Mainstreaming

To enable a gender just environment for all girls and boys, women and men in Plan program areas. 

Project Objectives

The main objective of Plan projects is to enable a gender just environment for all girls and boys, women and men in Plan program areas, by addressing the structural causes of gender inequity through capacity building of staff, people and institutions for inclusion of gender empowerment approaches in multi sector and with multiple duty bearers. 

Specifically, to Engender Plan programmes in Uttrakhand and Rajasthan on Health, education, Child protection, Household Economic and Social Security and community governance through capacity building, behaviour change, advocacy and scaling up.  

It will be a process oriented program focusing on the empowerment and sound understanding of gender and consequent actions at various levels. 

The target groups and beneficiaries of this project are:

1) At Organizational level (Plan, its Partners and PU staff): management team and implementation team

2) At Family and Community level (children and adolescent groups)

3) At District, State and National Levels (other duty bearers) 

In short, this project is an effort to combine organizational and programming processes with respect to gender equality and providing moments where which particular attention is given to this all important concern of gender mainstreaming and to ensure benefits of all program and welfare initiatives reach girls, women, boys and men equally and equitably. Additionally, an important planned method of achieving the objective is to undertake trainings for Plan and PU staff and community volunteers so as to enable them understand and act for changing gender relations and ensure girls and women have access to their rights and entitlements.  

Since this entire project focuses on bringing about changes in the attitude and behavioural practices within the organization and in the communities, in the entire program delivery process it is pertinent that the change agents are effective and impactful in their communication to influence that. The communication; both verbal and written will not only influence field processes but also be effective in monitoring, measuring and documenting the change happening over a period of time.  


The overall expectation of this training is to build the capacities of the project staff in their written and verbal communication skills which will aid them in their regular monitoring by documenting and measuring change and establishing dialogue with various stakeholders. 


  1. To equip the participants with effective tools and techniques to undertake effective and innovative documentation of learning and change processes for monitoring.


  1. To develop effective behavioural change communication (BCC) and presentation skills of participants with appropriate methods.


Expected Outcome of the Workshop cum Training 

At the end of the training the participants will be able -


  1. To develop an Action Plan to monitor and measure change;
  2. To do reporting and documentation; process documentation, and develop case studies
  3. To plan a BCC programme to change defined gender related behaviours
  4. To develop community resources; Gender Monitors (community agents; adolescent boys and girls) as key change agents
  5. To monitor BCC programme and support Gender Monitors



The workshop will be for duration of 4 days in Gairsain and 3 days each for the handholding workshops ; conducted and facilitated through various sessions using participatory methodologies to suit the interests of the different participants.    

The Approach 

·         The central theme of the workshop should be built around  institutional development vis-à-vis gender mainstreaming and empowerment and its intricate linkage to child rights and equity issues

·         Rights based approach and entitlement will be the guiding principal.


The Content 

Diverse communication related activities needs to be undertaken as part of the  workshop cum training like:

• Developing better understanding about Development Communication on Gender in India.

• Skills involved with the dissemination of the issue through press releases/articles/stories etc.

• Methods of developing useful documentation material for the

   Engendered project’s process and methods of scaling up as well.   


Target Population

1)      PU staff directly involved with the Engendered project. (this includes the Gender Coordinator, Gender Focal Point persons) the level of coordinators.


PU (Program Unit) Participants 

Participants from three Programme Implementation Units (PUs – SBMA Gairsain, SBMA Uttarkashi and Seva Mandir Udaipur) and two Partners (Shri Bhuvneshvari Mahila Ashram and Seva Mandir will be present. Additionally, Plan staff will also be part of this workshop.


Section 5


Expertise required from the Consultant 

  • For the individual/agency consultant to undertaking the project to have a sound understanding of the major issues pertaining to gender in the context of Child Rights.
  • Individual/agency consultant undertaking the project needs to have a minimum of 5 years of experience in the media/communication field focusing on developmental issues with regard to children and should be able to provide solutions to address the development communications needs.
  • Fluency in Hindi and English. Fluency in local languages like Garhwali and Wagdi would be an advantage.
  • An ability to work with NGOs & partners to identify key concerns on the ground and facilitate linkages with media.
  • Ability to work with focus and within  the project time lines


Note – The scope of work is at two levels; one level is the capacity building of the staff and second level is the process documentation which will run through the entire project cycle (till August 2011). The training has been envisaged to support the field staff in also doing process documentation of the impact of programme interventions and it will contribute to the over all process documentation of the Engendered Project through out the project cycle.   

The scope of this TOR is limited to the capacity building of the Project staff but the shortlisted expert might be asked to take over the second level of assignment if found suitable. Another terms of reference will govern the second level of assignment.  

Disbursement of Consultancy Fee 

The consultancy will be paid in three instalments; 30% as the initial advance (actuals like travel, lodging etc and the training material prepared), 40% of the total consultancy fee will be paid after the successful completion of the training cum workshop in both the states and 30% after the sharing of the final documentation.  

The instalments will be disbursed on the submission of the invoices by the resource agency. 

The contract will be valid from the date of signing of contract agreement document (June, 2010) to the end of three months duration (September,  2010).  

Adherence to the Plan India’s Child Protection Policy 

Since, Plan has a zero tolerance towards child abuse. It is also expected the concerned individual/agency consultant will be sensitive towards the children and would need to read and sign the child protection policy of the organization. The individual/agency consultant would also need to undergo an orientation on child protection policy by the organization. 

Since there is no direct contact with the children, therefore the consultant will fall in the category of Level 3 as per Plan’s Child Protection Policy.



Section 6


The Consultant will be responsible for following activities, timeline & deliverable

  1. Groundwork/ Preparation and submission of session plan and Training material for the target population to the Engendered project staff at ICO.                                                                                       May,2010
  2. Facilitating the training cum workshop in Gairsain, Chamoli in Uttrakhand. (4 days)                                             June 1st – 2nd  Week, 2010
  3. Submission of workshop report.                         1 Week after the training
  4. Facilitating 3 handholding workshops in:

-          Udaipur (3 days)

-          Uttarkashi (3 days)

-          Gairsain (3 days)                                   July- August,2010

  1. Submission of monitoring reports from the handholding trainings- 3  

       reports (one after every training)                                             August,2010


1)      Combined workshop – Gairsain, Chamoli in Uttrakhand (4 days)

2)      Handholding workshop- 1 each in Uttarkashi, Udaipur and Gairsain. (3 days each) 



Contact Person in Plan: Interested candidates/agencies are requested to submit a proposal with the details mentioned below by 23rd May 2010 to Jasmine Kumaraswamy, R&E Coordinator, Plan India, E-12, Kailash Colony, New Delhi – 110 048, Email:

  • Short description of the proposed methodology for the assignment
  • Budget for the consultancy fee and related costs
  • Comprehensive CV including information about similar assignments carried out
  • Credentials and/or references from three former employers




[1] Gender mainstreaming is about new vision, mission and structure.  It is not simply a matter of ‘add women and stir’. It signifies a holistic restructuring by taking account of all gender equality and equity concerns and differential impacts on men, women, girls and boys in all policy, program, administrative, financial activities, and in organizational structures and procedures. It implies a broader and more comprehensive definition of gender equality giving value to differences and diversity while recognizing and challenging male bias that characterize society and the structural character of gender inequality.




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